Chantelle has been crowned the winner of the Innovation of the Year for developing the Chantelle Soft Stretch range by the UK Lingerie Awards.
Made with a seamless soft and stretch material, the debut collection included a range of briefs designed to adapt to all body shapes and sizes. Following impressive fit feedback and sales around the world, this collection sold over 1 million pieces worldwide.
“We are thrilled to win this award and recognition from the industry. Soft Stretch is a great innovative brief that benefits all; its success has been helped by the enthusiasm of our wonderful retailer stockists whose support we appreciate.” Mary Cameron, Chantelle
